Building Brand Value the Playboy Way
by S. Gunelius | Palgrave Macmillan | eText ISBN 9780230239586
Susan Gunelius uncovers how a brand about sex survived and thrived despite attacks from every direction, in an increasingly competitive market and jaded consumers. It's the story of brand building, brand value, brand longevity and the ultimate brand champion.Book detailsAuthor: S. GuneliusPublisher: Palgrave MacmillaneText ISBN: 9780230239586Print ISBN: 9780230577893Format: Fixed LayoutLanguage: enCopyright:...
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Susan Gunelius uncovers how a brand about sex survived and thrived despite attacks from every direction, in an increasingly competitive market and jaded consumers. It’s the story of brand building, brand value, brand longevity and the ultimate brand champion.About this book
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