Business and Management Research: Paradigms and Practices
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Business and Management Research combines the philosophy and practicalities of research into one accessible volume. 3 popular approaches are demonstrated through case studies and reliable mental models, providing readers with applied knowledge – a crucial advantage when undertaking high profile projects. Key Features:About this book
– Detailed graphics, life-cycle illustrations and ‘helicopter’ treatment of key ideas make this the ideal starting point to a research project
– Case studies demonstrate the concepts and methodologies of research
– Strong focus on methodology, a central aspect of successful research designBook details
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