Creating Loyalty in Youth Travel: How Travel Brands and Destinations Can Build Lifelong Relationships

How can senior travel leaders unlock lifelong value by building loyalty among youth travellers? Creating Loyalty in Youth Travel provides a strategic guide for executives aiming to capitalize on this vital market segment. Written by Stephen Lowy, an expert in youth travel, this book offers proven tools and data-driven models to help tourism and hospitality leaders develop long-term, emotionally resonant relationships with young travellers, transforming them into lifelong customers and advocates. You’ll learn how to: – Analyze youth traveller segments from backpackers to mobility workers – Implement strategies that prioritize early engagement and sustained loyalty – Leverage insights from expert interviews with leaders at Marriott and Tourism Australia – Evaluate financial impact and ROI of targeting youth travel markets – Integrate youth loyalty into broader organizational strategy for sustainable growth Equip your organization with the frameworks and leadership insights needed to deliver impactful, long-term results in a competitive travel landscape. Themes include: Youth travel loyalty, tourism strategy, customer lifecycle, financial impact, leadership, data-driven marketing, industry insights

Book details

• Author: Stephen Lowy
• Publisher: Kogan Page
• Edition: 1st Edition
• eText ISBN: 9781398620629
• Print ISBN: 9781398620636
• Format: Reflowable Layout
• Language: en