Customer Relationship Management

This reader-friendly series is must read for all levels of managers All managers, whether brand-new to their positions or well established in the corporate hierarchy, can use a little brushing-up now and then. The skills-based Briefcase Books Series is filled with ideas and strategies to help managers become more capable, efficient, effective, and valuable to their corporations. As customer loyalty increasingly becomes a thing of the past, customer relationship management (CRM) has become one of today’s hottest topics. Customer Relationship Management supplies easy-to-apply solutions to common CRM problems, including how to maximize impact from CRM technology, which data warehousing techniques are most effective, and how to create and manage both short- and long-term relationships.

Book details

• Author: Anderson, Kristin; Kerr, Carol
• Publisher: McGraw-Hill Professional Publishing
• Edition: 1st Edition
• eText ISBN: 9780071379540
• Print ISBN: 9780071379540
• Format: Fixed Layout
• Language: en
• Copyright: 2001