Digital Marketing Applications

by Hatice Aydin | 1st Edition | Peter Lang GmbH, Internationaler Verlag der Wissenschaften | eText ISBN 9783631805787
To understand digital marketing, it is necessary to understand what its origin is, how it develops, and which applications it is strengthened by. This volume examines the concept of digital marketing, which constitutes a new agenda in discussions on marketing and has new applications and trends. The contributions give an...

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About this book

To understand digital marketing, it is necessary to understand what its origin is, how it develops, and which applications it is strengthened by. This volume examines the concept of digital marketing, which constitutes a new agenda in discussions on marketing and has new applications and trends. The contributions give an overview about important technologies behind digital marketing and cover deep studies from marketing discipline that evaluate digital marketing, applications, and new trends.

Book details

  • Author: Hatice Aydin
  • Publisher: Peter Lang GmbH, Internationaler Verlag der Wissenschaften
  • Edition: 1st Edition
  • eText ISBN: 9783631805787
  • Print ISBN: 9783631802519
  • Format: Reflowable Layout
  • Language: en
  • Copyright: 2019