Digital Marketing: Trends and Developments

The book begins with outlining the Evolution of Digital Marketing. The proceeding chapters zone into the specific Mediums of Digital Marketing. The book then focuses on the Current Trends in Digital Marketing, Digital Marketing Strategies and Best Practices, Emerging Technologies and Innovations in Digital Marketing. Lastly, the final chapter of the book considers the ever-changing world of digital marketing by looking at Ethical Considerations in Digital Marketing.

Book details

• Author: Gowpall, Y
• Publisher: Juta & Company (Pty) Ltd
• Edition: 1st Edition
• eText ISBN: 9781998963096
• Print ISBN: 9781998963089
• Format: Fixed Layout
• Language: en
• Copyright: 2024