Evaluation in Advertising Reception: A Socio-Cognitive and Linguistic Perspective
by S. Bullo | Palgrave Macmillan | eText ISBN 9781137350435
Placed within the context of reception studies, this book investigates how advertisements that rely on re-contextualising shared cultural knowledge are understood by their viewers, and examines their persuasive potential.Book detailsAuthor: S. BulloPublisher: Palgrave MacmillaneText ISBN: 9781137350435Print ISBN: 9781137350428Format: Reflowable LayoutLanguage: enCopyright: 2014
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Placed within the context of reception studies, this book investigates how advertisements that rely on re-contextualising shared cultural knowledge are understood by their viewers, and examines their persuasive potential.About this book
Book details
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