How Brands Grow

This book brings science to marketing with practical findings that have been replicated, explained and generalised into ‘laws’ we can rely on. Until every marketer applies these learnings, there will be a competitive advantage for those who do
Melding logic and science with compelling insight, this books lays out important principles that every manager should know and apply
Employs an exciting evidence based approach to marketing
Provides insight for all business professionals about how to market their brands effectively
The author is Director of The Ehrenberg-Bass Institute which has many international big brand corporate members including British Airways, Mars, Coca-Cola, Colgate-Palmolive, ESPN, Kraft, Unilever, Procter & Gamble

Book details

• Author: Sharp, Byron
• Publisher: OUPANZ
• Edition: 1st Edition
• eText ISBN: 9780190337889
• Print ISBN: 9780195573565
• Format: Reflowable Layout
• Language: en