Innovation, Technology, and Market Ecosystems: Managing Industrial Growth in Emerging Markets

This edited book brings together international insights for raising rich discussion on industrial growth in the twenty-first century with a focus on the Industry 4.0 drive in the global marketplace, which is driven by innovations, technology, and digital drives. It delineates multiple impacts on business-to-business, business-to-consumers, the global-local business imperatives, and on the national economy. The chapters critically analyze the convergence of technology, business practices, public policies, political ideologies, and consumer values for improving business performance in the context of Industry 4.0 developments. This contribution will enrich knowledge on contemporary business strategies towards automation and digitization process in manufacturing, services, and marketing organizations. The discussions across the chapters contemplate developing new visions and business perspectives to match with the changing priorities of industries in the emerging markets.

Book details

• Publisher: Palgrave Macmillan
• eText ISBN: 9783030230104
• Print ISBN: 9783030230098
• Format: Reflowable Layout
• Language: en
• Copyright: 2020