Introductory Marketing - Quick Reference Guide

A 4-page 8.5″ x 11″ quick reference guide. Marketing is an organizational function and a set of processes for creating, communicating and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders. This Permachart provides a synopsis of key Marketing terms and concepts that together may be used as a quick and easy to follow reference and study tool

Book details

• Author: Permacharts Inc
• Publisher: Permacharts Inc.
• Edition: 1st Edition
• eText ISBN: 1554312981
• Print ISBN: 9781554311989
• Format: Fixed Layout
• Language: en
• Copyright: 2016