Marketing and Marketing Assessment (RLE Marketing)

by J. L. Sewell | 1st Edition | Routledge | eText ISBN 9781317657606
This volume is a text-book for students of marketing, providing a basic understanding of the concept and techniques of marketing. It shows how basic background information relating to the UK market may be integrated into business planning and how information from other sources should be incorporated and used.Book detailsAuthor: J....

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About this book

This volume is a text-book for students of marketing, providing a basic understanding of the concept and techniques of marketing. It shows how basic background information relating to the UK market may be integrated into business planning and how information from other sources should be incorporated and used.

Book details

  • Author: J. L. Sewell
  • Publisher: Routledge
  • Edition: 1st Edition
  • eText ISBN: 9781317657606
  • Print ISBN: 9781138980433
  • Format: Reflowable Layout
  • Language: en
  • Pages: 200
  • Copyright: 1966