Marketing from a Biblical Perspective

This marketing text is a one of a kind integrative approach to help the reader understand marketing from a biblical and applications based process. Through the integration of the Bible, case studies, article links, and videos, the reader will be able to understand and apply current and relevant marketing concepts to achieve competitive advantage.

Book details

• Author: Jason J. Geesey; Leon C. Chickering; D. Alan Christopher
• Publisher: Alpha and Omega Publishers LLC
• Edition: 1st Edition
• eText ISBN: 9780578284781
• Print ISBN: 9780578284798
• Format: Fixed Layout
• Language: en
• Copyright: 2022