Marketing

Revel Access Code for Marketing Management

Name: Revel Access Code for Marketing Management
SKU: S51669780137344055
Price: 29.99 USD
Availability: InStock

by Philip Kotler;Kevin Keller;Alexander Chernev | 16th Edition | Pearson | eText ISBN 9780137344055

For marketing management courses. The gold standard for today's marketing management student Marketing Management reflects the best and most recent marketing theory and practice. It uses a managerial orientation, analytical approach, multidisciplinary perspective, universal applications, and balanced coverage to distinguish it from similar texts out there. Unsurpassed in its breadth,...

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For marketing management courses.

The gold standard for today’s marketing management student

Marketing Management reflects the best and most recent marketing theory and practice. It uses a managerial orientation, analytical approach, multidisciplinary perspective, universal applications, and balanced coverage to distinguish it from similar texts out there.

Unsurpassed in its breadth, depth and relevance, the 16th Edition features a streamlined organization of the content, updated material and new examples that reflect the very latest market developments. After reading this text, students will be armed with the knowledge and tools to succeed in the new market environment around them.