Reverse Psychology Marketing: The Death of Traditional Marketing and the Rise of the New “Pull” Game
by I. Sinha; T. Foscht | Palgrave Macmillan | eText ISBN 9780230625068
Supplementing ideas and insights with numerous engaging and topical anecdotes, this book explores the radical and distinctive concept and approach of Reverse Psychology Marketing. It will show you how to understand and connect with current changes and evolving trends occurring in the field of marketing.Book detailsAuthor: I. Sinha; T. FoschtPublisher:...
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Supplementing ideas and insights with numerous engaging and topical anecdotes, this book explores the radical and distinctive concept and approach of Reverse Psychology Marketing. It will show you how to understand and connect with current changes and evolving trends occurring in the field of marketing.About this book
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