Marketing

The Brandgym: A Practical Workout for Boosting Brand and Business

Name: The Brandgym: A Practical Workout for Boosting Brand and Business
SKU: S36279780470856598
Price: 29.99 USD
Availability: InStock

by David Taylor | 1st Edition | John Wiley & Sons P&T | eText ISBN 9780470856598

Using the attributes from real managers and directors who have built successful brands, this book offers a practical program of "workouts" that analyze the fundamental reasons behind the success of brands across a range of business areas. It will help brand managers ensure the healthy life of their brands by...

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About this book

Using the attributes from real managers and directors who have built successful brands, this book offers a practical program of “workouts” that analyze the fundamental reasons behind the success of brands across a range of business areas. It will help brand managers ensure the healthy life of their brands by focusing on the attitudes, behaviors, and techniques that make sustained brand growth happen.