The Fundamentals of Business-to-Business Sales & Marketing

B2B sales and marketing executives have been hard-hit by increasing sales demands, plummeting budgets, and highly touted techniques that promise more than they deliver. The Fundamentals of Business-to-Business Sales & Marketing shows executives how to integrate traditional B2B selling methods with effective and proven new technologies. Covering database marketing, microclustering, accurate ROI measurement, and more, this no-nonsense book provides a dynamic, hands-on approach for selling more while spending less, and meeting today’s relentless revenue and margin demands.

Book details

• Author: John Coe
• Publisher: McGraw-Hill
• Edition: 1st Edition
• eText ISBN: 9780071435819
• Print ISBN: 9780071408790
• Format: Fixed Layout
• Language: en
• Copyright: 2003