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Boundary Blurred: A Seamless Customer Experience in Virtual and Real Spaces: Proceedings of the 2018 Academy of Marketing Science (AMS) Annual Conference
Bounded Rationality and Industrial Organization
Brand Beauty Unleashed: The Value of Aesthetics in Marketing
Brand Choice and Loyalty: Evidence from Swiss Car Registration Microdata
Brand Desire: Spark Customer Interest Using Emotional Insights
Brand Equity & Advertising: Advertising’s Role in Building Strong Brands
Brand Gender als Markenpersönlichkeit: Wie starke Charaktere große Marken schaffen
Brand Gender: Increasing Brand Equity through Brand Personality
Brand Hate: Navigating Consumer Negativity in the Digital World
Brand Intimacy: A New Paradigm in Marketing
Brand Love: Building Strong Consumer-Brand Connections
Brand Loyalty and Consumer Behavior: Generation Z in Central and Eastern Europe
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