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Audience: Marketing in the Age of Subscribers, Fans and Followers
Authenticity: What Consumers Really Want
Automatic: Changing the Way America Saves
Automatisierte Geldanlage: Determinanten und Einflussbedingungen der Akzeptanz von Investment Management FinTechs
B2B Customer Experience: A Practical Guide to Delivering Exceptional CX
Banning Live Animal Exports: Learning from a Century-Long Campaign
Bargain Fever: How to Shop in a Discounted World
Basics Marketing 01: Consumer Behaviour
Be a Sequoia, Not a Bonsai: The Seven Growth Secrets of the World’s Most Successful Companies
Be Your Customer’s Hero: Real-World Tips and Techniques for the Service Front Lines
Behavioral Data Analysis with R and Python
Behavioral Insights for Business and Consumer Psychology
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