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Architektur als Instrument der Markenkommunikation: Die implizite Wirkung gebauter Botschaften
Artificial Intelligence along the Customer Journey: A Customer Experience Perspective
Artificial Neural Networks and Structural Equation Modeling: Marketing and Consumer Research Applications
Ask: The counterintuitive online formula to discover exactly what your customers want to buy…create a mass of raving fans…and take any business to the next level
Ask: The Counterintuitive Online Method to Discover Exactly What Your Customers Want to Buy . . . Create a Mass of Raving Fans . . . and Take Any Business to the Nex
Assemblage: The Art and Science of Brand Transformation
Assembling Consumption: Researching actors, networks and markets
At home with the poor: Consumer behaviour and material culture in England, c.1650-1850
Attention, Attitude, and Affect in Response To Advertising
Attitudes and Opinions
Audience Development and Cultural Policy
Audience Sociology and Consumer Behavior in the Film Industry
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